April/May 2011 Convergence Newsletter

With convergence comes great responsibility and opportunity - opportunity that the University of South Florida's Anne Anderson says many newspapers still seem to be missing. In her discussion of media platform convergence, Anderson highlights the industry's neglect of younger audiences even as studies show the reading habit begins early. Part of the news industry's responsibility is to adapt content to its audience, and Anderson suggests the industry expand the concept of younger readers and community content in order to capture this ignored audience.

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Another responsibility is to try new things, as Chris Vadnais, superintendent of AFN-Incirlik, the Defense Department's radio and television station at Incirlik Air Base in Turkey, has done as a converged journalist. He details his experience and says managers are vital to the convergence process and must lead by taking some of the fear out of failure.

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To read the entire April/May issue click here.