Tuesday, May 29, 2012

May 2012: How to reach all of your readers

Even as convergence reaches beyond the traditional newsroom and outside the traditional audience bound by geography, reporters must consider who is being missed in the process. Amanda Sturgill of Elon University explains an exercise she conducts with journalism students to highlight the need for a well-considered, multichannel approach to include overlooked and under-served populations in reporting the news. Join the conversation below or on Facebook or Google+.


Recent and archived issues of The Convergence Newsletter

Thursday, May 24, 2012

May 2012: A new definition of convergence must include business

Digital convergence has reached beyond news departments into the business office, suggests Augie Grant, The Convergence Newsletter's founding editor. As a result, journalists must learn the basics of business to thrive in the changing environment. Read his analysis in the May edition of the newsletter, then join the conversation below or on Facebook or Google+

Recent and archived issues of The Convergence Newsletter

April 2012: Yes, blogging is journalism

Blogging is journalism, writes West Virginia University's Bob Britten in the April edition of The Convergence Newsletter. And students will benefit from learning how to use the tool in their reporting, explains Britten.

"I'm not interested in teaching a class about technology, but I am interested in teaching a class about using social media's connective, network-based nature to become effective mass communicators who can interact with readers." Read the article, then join the conversation below.

 Recent and archived issues of The Convergence Newsletter

March 2012: Measuring the value of editing to online readers

Cringing at online news copy?

"The editors who provided the anonymous last pair of eyes on hastily written stories in years gone by aren't there at the levels they used to be – if they are there at all," writes Fred Vultee of Wayne State University.

Vultee reports on an American Copy Editors Society-sponsored study of how readers assessed edited and unedited news stories for professionalism, organization, writing, and value in The Convergence Newsletter. The work is timely as online news sites increasingly ask readers to pay for access. Read the article, then join the conversation below.

Recent and archived issues of The Convergence Newsletter