News organizations are just beginning to scratch the surface of the possibilities of digital signage. But in this issue, Jennifer Meadows of Cal State Chico argues that it is time to pay attention and that with campuses increasingly installing such signs there may not be a better place to start experimenting with digital signage than in student media.
Meadows lays out the basics of digital signage and how it is being used and says this technology promotes combining media to create new ways of story telling and interactivity.
Also in this issue, The Convergence Newsletter talks with Matt Waite about collaboration and his view that it needs to be an urgent priority in journalism education. He also talks about the importance of data journalism and some of his work experimenting with the use of drones in journalism .
Recent and archived issues of The Convergence Newsletter
Monday, April 14, 2014
April 2014: J-Schools must improve in collaboration, digital signage
Monday, April 7, 2014
Feb. 2014: Engaging a Digital Audience
Like all for-profit businesses, news organizations are selling a product. But perhaps where they failed the most, at least comparatively speaking, was by having a massive disconnection with their customers. For years, media were able to ride the monopoly of the product, largely ignoring the needs and wants of their customers.
Massive shifts in the news industry have been well documented, but the importance of re establishing community relationships has largely flown under the radar. In this issue, Jake Batsell talks about "engaged journalism" in news organizations. He sees five specific practices, both short- and long-term that can benefit such organizations and says that, in the end, engaged journalism is an absolute must in today's digital age.
Respond to Batsell's thoughts at The Convergence Newsletter blog and at the newsletter's Facebook or Google+ pages. View the full archive of newsletters at http://sc.edu/cmcis/news/convergence/index.html.
