Thursday, February 26, 2009

February 2009: Goodbye Convergence, Hello 'Webvergence': The Decline of Broadcast-Print Partnerships in an Increasingly Online Media World

In the early days of convergence, the newsroom of the future was envisioned: all manner of media platforms – newspaper and television, mostly – sharing information, staff, and resources all under the same roof.

Has this panned out? Mostly not, suggest Drs. Susan Keith of Rutgers University and Leslie-Jean Thornton of Arizona State University. Keith and Thornton interviewed scores of TV and newspaper managers to find out the degree to which such hotly anticipated partnerships ever came to fruition.

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