October 2010 Convergence Newsletter: Convergence and Social Media

As social media continues to infiltrate newsrooms, classrooms and businesses, questions of its use and effectiveness widen.

In this issue, Dr. Glen Nowak, who is in charge of news and electronic media relations for the Centers for Disease Control and Prevention, discusses the integration of social media into the agency's communication efforts.

The CDC in Atlanta is one of the largest components of the U.S. government's health initiatives. It may be most widely known as the agency in the news when there is a disease outbreak, such as the recent H1N1 flu strain. But its mission is wider, to provide people and communities with all necessary expertise, information and tools to protect their health, according to the agency's website.

Nowak sat down with The Convergence Newsletter to further discuss social media. To read his comments, click here.

To read the entire issue, click here.

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