Wednesday, December 21, 2011

December 2011: Is some media research threatened?

In the latest edition of The Convergence Newsletter, an article by Jake Batsell and Camille Kraeplin not only continues their significant research into the evolving nature of convergence, but also includes an observation that signals potential concern for researchers: "Our difficulty soliciting responses suggests that, in an age of information overload, email surveys are becoming a less effective mechanism for conducting newsroom research."

They found that many large and midsize TV stations and groups have adopted "no survey" policies. Others begged off, citing an increasingly burdensome workload. Such surveys have, in the past decade, become an important method of gathering significant information about changes in the field. Are you finding the same problems?

We'd like to hear from you, problems or no, about your views on this and whether you think it could be a significant problem for some research. Post your comments below, or email us at Then join the conversation at our Facebook or Google+ page. We'd like to compile your views in a future issue.

Recent and archived issues of The Convergence Newsletter

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