May 2012: How to reach all of your readers

Even as convergence reaches beyond the traditional newsroom and outside the traditional audience bound by geography, reporters must consider who is being missed in the process. Amanda Sturgill of Elon University explains an exercise she conducts with journalism students to highlight the need for a well-considered, multichannel approach to include overlooked and under-served populations in reporting the news. Join the conversation below or on Facebook or Google+.

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