Wartburg College's Cliff Brockman analyzes one newsroom's attempt to embrace convergence by moving from the idea of selling one product to a world of "multiple products."
Recent and archived issues of The Convergence Newsletter
Showing posts with label Cliff Brockman. Show all posts
Showing posts with label Cliff Brockman. Show all posts
Monday, July 26, 2010
May 2010: Cedar Rapids Newsrooms' Grand Experiment in Convergence
Friday, June 13, 2008
June 2008: Radio and Newspaper Converge in one of Iowa’s Smallest Markets
The effects of convergence, it might be argued, can be felt more acutely in smaller communities. In the case of Iowa Falls, Iowa, changes were in store when the town's newspaper and a major radio station came under the same roof.
Cliff Brockman of Wartburg College tells us how the convergence has been a miniature boon to the town — better news coverage and new jobs followed the merger, Brockman reports.
Read the full article here.
Recent and archived issues of The Convergence Newsletter
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