October 2010 Convergence Newsletter: Convergence and Social Media

As social media continues to infiltrate newsrooms, classrooms and businesses, questions of its use and effectiveness widen.

In this issue, Dr. Glen Nowak, who is in charge of news and electronic media relations for the Centers for Disease Control and Prevention, discusses the integration of social media into the agency's communication efforts.

The CDC in Atlanta is one of the largest components of the U.S. government's health initiatives. It may be most widely known as the agency in the news when there is a disease outbreak, such as the recent H1N1 flu strain. But its mission is wider, to provide people and communities with all necessary expertise, information and tools to protect their health, according to the agency's website.

Nowak sat down with The Convergence Newsletter to further discuss social media. To read his comments, click here.

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September 2010 Convergence Newsletter

As newsrooms incorporate convergent technologies with traditional newsgathering to find the best model for delivering information, individual journalists are embracing convergent techniques as complementary elements to their articles.

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September 2010: Convergence can save jobs, level playing field for print journalists

Dr. Chris Roberts of the University of Alabama highlights the findings of his and fellow researcher Dr. John Besley's interviews with journalists for whom a large part of the job is covering government and other civic meetings, noting three ways journalists find convergent techniques especially useful.

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August 2010 Convergence Newsletter

The introduction of convergence into the setting of a classroom has always been an issue that is fraught with great highs and many pitfalls. Although the world of professional journalism is still grappling with the meaning and usefulness of convergence, the process has yet to achieve familiar parameters of implementation within the classroom.

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August 2010: Research For The Newsroom

Clyde Bently continues his Research for the Newsroom excerpts this month, with an interesting look at a theory that posits that mass media as we know it is simply an anomaly and is anything but perpetual.

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August 2010: The Successes and Challenges of Converging On Campus

Texas Christian University’s Aaron Chimbel gives an inside look at the school’s introduction of a renovated journalism school that places a direct emphasis on convergence and its application within the classroom.

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June 2010 Convergence Newsletter

Convergence and social media have given society powerful tools once reserved for the traditional media. Access to technology and creativity allow for anyone to disseminate a message and build a following.

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June 2010: Research for the Newsroom: Making Us Tick

Clyde Bentley presents “Research for the Newsroom,” in which the University of Missouri professor provides a look at current research with pertinent information for media professionals.

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June 2010: Band on the Run: Building a Fan Base from Afar

Blake Arambula, a founder of the band Death of Paris, discusses his guerrilla social media campaign to promote and create an online community for the band that included letting fans see its first studio sessions in almost real time.

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May 2010 Convergence Newsletter

From backpack journalist, to video blogs, convergence has pushed not only the media to its limits, but also the audience and its means of interacting with journalists and the stories and information they produce.

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May 2010: Citizen Journalism in the Newsroom and Ad Office

Joe Marren of Buffalo State College looks at how social media require media workers to rethink their traditional gatekeeper roles, not just in the newsroom but in the advertising office as well.

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May 2010: Cedar Rapids Newsrooms' Grand Experiment in Convergence

Wartburg College's Cliff Brockman analyzes one newsroom's attempt to embrace convergence by moving from the idea of selling one product to a world of "multiple products."


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April 2010 Convergence Newsletter

In looking at convergence and the myriad ways it affect us, it is easy to forget the rest of the world is not far behind - or in some cases ahead - of North American media. From the economics of convergence as well as initial application of the idea, the international community is moving forward in exploring convergence as a function of news.

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April 2010: Emerging Media Models in Ukraine

Augie Grant and Alexander Gorelik provide an in-depth review of a program designed to train early and midcareer journalists in Ukraine in of convergence. By engineering a study that analyzes the business plans of these journalist, new models of news have been recognized.

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April 2010: Convergence blamed for media mess in Canada

Mark Edge looks at the possible causes of Canada's of unstable state of television. As stated by Edge, "with some television stations closing and others selling for a token few dollars, and with the country's largest news media company in bankruptcy, Canada's media system is broken, according to the country's converged media players."

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April 2010: Newsroom convergence in Spain

Guillermo Coll describes how one can view the product of how convergence has been implemented by Spain's media. By looking at the situation of the media in the country, Coll provides a contemporary picture Spain's journalistic industries.

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March 2010 Convergence Newsletter

To look at how convergence has affected journalism and the news business, a couple of key elements come into play. One main factor is the quality of journalism and how to compare it with traditional journalism values. Another is the interaction with the journalism process that convergence allows s to have.

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March 2010: Convergence leads to questions of journalism quality

Serena Carpenter of Arizona State University explores the new perceptions of journalist, journalism and quality in the digital age. The question of quality is addressed in an in-depth manner in this article.

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March 2010: Do readers have rationale behind commenting?

Val Pipps of the University of Akron analyzes the interaction between community and news source. By looking at the activity of users of a Web 2.0 site, Pipps finds the some of the reasons and rational behind users' comments.

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February 2010 Convergence Newsletter

In looking at the newsrooms of 10 or 20 years ago and those of today, the comparisons are staggering. The process of making, gathering, buying and selling the news has changed dramatically, with everything from massive layoffs to totally integrated newsrooms.

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